One system, infinite expressions What was going on: As Nando’s spread to new markets, it sank deeper into local cultures. Sometimes the Nando’s in front of you wasn’t the one people knew and loved. The challenge: Make Nando’s fresher and more accessible, with a system for youthful energy that works anywhere without losing its character or Southern African flavour. What we did: We built a system of fewer parts that shows up bolder and is easier to use. Nando’s Hand font became our hardest-working asset, we made sure we owned PERi-PERi, and we gave the food centre stage. Plus we left room for local culture to stand (or slouch) in. All for the love of Nando’s.